NEW HARLEY-DAVIDSON DEALERSHIP AT JOHOR BAHRU

American motorcycle manufacturer Harley-Davidson®, together with its sole-distributor of Motorcycles in Malaysia, Didi Resources Sdn Bhd announced the official opening of Harley-Davidson® of Johor Bahru, its latest dealership on the southern region, to reinforce the brand’s continued commitment in Malaysia.

Located at 69, Jalan Ibrahim Sultan, Taman Stulang Laut, 80300 Johor Bahru, Johor the showroom is operated under Goh Brothers Motorcycles Sdn Bhd, a company under Goh Brothers Capital, which is known to be a retail specialist for several automotive brands in Malaysia.

Harley-Davidson owners, riders from Johor and throughout Malaysia, along with Managing Director of Harley-Davidson Asia Emerging Markets and India, Mr Sajeev Rajasekharan, Chairman of Didi Resources sdn Bhd, Mr Rewi Hamid Bugo and Chairman of Goh Brothers Motorcycles Sdn Bhd, Mr Goh Kian Sin were present at the official opening.

Mr Sajeev Rajasekharan, Managing Director of Harley-Davidson Asia Emerging Markets and India, said,

“This year marks a significant achievement for us at Harley-Davidson, as we commemorate 120 years of exhilarating adventures and the spirit of freedom shared with passionate bike enthusiasts and riders. We are delighted to announce the grand opening of the brand-new Harley-Davidson of Johor Bahru dealership, which is set to delight our esteemed riders and customers. The showroom offers a comprehensive range of top-quality products, services and experiences that are synonymous with the Harley-Davidson brand. As we embark on this thrilling journey, we firmly believe that the establishment of Harley-Davidson of Johor Bahru will further strengthen our presence in Malaysia.”

The new 6500 square foot dealership will offer Harley-Davidson’s entire range of bikes, including the limited edition 120^th Anniversary model lineup. It also showcases Harley-Davidson general merchandise and genuine Harley-Davidson parts and accessories. Within the centre itself, there will be best-in-class after-sales services with a complete stock of parts. In addition, there will be 4 fully equipped service bays and a body and paint center, all manned by technicians trained at Harley-Davidson University.

“As the authorized distributor of Harley-Davidson motorcycles in Malaysia, we are working closely with Harley-Davidson Motor Company in supporting the growth of the brand in Malaysia” said Chairman of Didi Resources Sdn Bhd, Mr Rewi Hamid Bugo.

Chairman of Goh Brothers Motorcycles Sdn Bhd, Mr Goh Kian Sin said, “We are honoured that Harley-Davidson has given us the trust to carry the brand by becoming the fifth Harley-Davidson dealership in Malaysia. Our strengths are built based on our extensive experience in automotive retail for several premium brands and operating 4S centres nationwide. We are confident that we would be able to serve our Harley-Davidson customers by providing the best follow-up service and support”.

In conjunction with the official opening, Harley-Davidson of Johor Bahru will announce the formation of H.O.G.® Johor Bahru Petaling Jaya Chapter Malaysia. H.O.G.® provides the springboard for dealers to engage, enlist and excite their customers. By managing a chapter, each dealership can localize activities/events/rides whilst providing a more personalized service to their most loyal customers.

The dealership is located at 69, Jalan Ibrahim Sultan, Taman Stulang Laut, 80300 Johor Bahru, Johor and will deliver a complete, authentic Harley-Davidson ownership experience. Additionally, the dealership will serve as a meeting forum for local riders and enthusiasts to share their passion for riding together across Malaysia’s many breathtaking destinations.

This year is also a special year for Harley-Davidson globally, as the brand celebrates the momentous 120th anniversary and 40th anniversary of HOG.