Shin chan joins WorldSBK in Europe

The eni FIM Superbike World Championship welcomes Japanese animated series Shin chan as new addition for the European rounds of 2015.
The series, based on the original 1992 manga by famous Japanese writer and illustrator Yoshito Usui, follows the adventures of a five-year-old and his funny and irreverent life companions.
Given its spicy humour and the colourful language used, Shin chan is mainly directed towards adults and teenagers and therefore the series would become a success among the WorldSBK fans.

With the goal to expand its popularity in the Old Continent, Shin chan will be present at every European event in a variety of ways, increasing the already high number of activities taking place during the racing weekends, while entertaining the fans with the character’s irresistible and contagious humour.

A Shin chan character will appear in the crowd and around the paddock, while the official stand for the animated series will feature an area dedicated to younger fans. Furthermore, Shin chan billboards will be displayed alongside the track.

Marc Saurina, WSBK Commercial and Marketing Director: “We are pleased to welcome Shin chan for the European rounds of the WorldSBK season. The last two decades have seen a huge growth in popularity of many animated series especially created for ‘children’ of every age. We are confident that the eni FIM Superbike World Championship will give Shin chan the visibility needed to further increase its popularity in Europe.”

Meritxell Gratacós, Luk Internacional Licensing and Marketing Director: “We are very happy to become part of WorldSBK family and we are sure that Shin chan image will bring to WorldSBK energy and fun.”