Asia Ducati Week 2012

Kuala Lumpur, 24 October 2012 – Ducatisti from over 10 countries have taken Malaysia by storm, with
the largest Asian assembly of Ducati owners and enthusiasts enjoying the enormous Asia Ducati Week
2012 event.
The incredible gathering, organized by the iconic Italian motorcycle brand, Ducati, attracted “Ducatisti”
from Australia, China, Hong Kong, India, Indonesia, Italy, Japan, Korea, Philippines, Russia, Singapore,
Thailand, United Kingdom and Vietnam and was kick-started with Welcome Party celebrations at the
world famous Butter Factory Disco in downtown Kuala Lumpur.
“Recently the Asia Ducati Week came to a spectacular end and it was quite a celebration for everyone
who loves the passion for Ducati” said Mirko Bordiga, CEO Ducati Asia Pacific “Asia is an increasingly
important market for Ducati, and the interest in the brand is steadily growing, thanks to our Ducati dealers,
who offer a high quality professional service and give their contribution to make the Ducati family bigger.”
VIP guests at the party included Ducati Team riders, Valentino Rossi and Nicky Hayden, who took to the
stage for the special signing ceremony of a Ducati Superbike 1199 Panigale Tricolore, joining Cristiano
Silei (Vice President of Sales Ducati Motor Holding), His Excellency Mario Sammartino (the Italian
Ambassador in Malaysia) and Datuk Wira SM Faisal Tan Sri SM Nasimuddin.
The following day, world-tour expert and Ducati Multistrada-mounted Italian, Paolo Pirozzi, joined a
convoy of Ducati motorcycles riding to one of the most attractive locations in the historic state of Melaka,
hosted by the local Tourism Office. Saturday night saw the motorcycles gather in central Kuala Lumpur
for a spectacular Ducati Street Party, in which the passion and enthusiasm of so many Ducati owners
powered a night of music and exciting motorcycles.
Race day at the Sepang International Circuit started with over 200 Ducatis arriving at the racetrack from
central Kuala Lumpur. A specially organised “Ducati Grandstand” provided the scene of a passionate
display of support for the Ducati Team’s wet race event, cheering Nicky Hayden and Valentino Rossi
home into 4th and 5th places respectively.
After race day, Ducati owners even had the unique opportunity to ride their motorcycles and refine their
skills with a Ducati track event attended by experienced Italian instructors and two VIP guest riders,
3-times World Superbike Champion, Troy Bayliss and ex-Ducati GP rider, Loris Capirossi.
Asia Ducati Week 2012 was announced a huge success and closed with an entertaining gala dinner
hosted by Tourism Malaysia, where the excitement was already building for the next ADW event in 2014.