Alpinestars appoints Sinar Puncak as official road motorcycle distributor in Malaysia

Alpinestars, one of the world’s leading performance motorsports footwear, protection and apparel company recently appoints Sinar Puncak Sdn Bhd as their official distributor in Malaysia.

Mr Kenn Khor, the head of commercial and marketing strategies of Sinar Puncak Sdn Bhd spoke of the company’s plan on supporting Alpinestars’ expansion and growth in South East Asia, particularly here in Malaysia where there are plans for market development in the states of Penang, Perak, Selangor, Kuala Lumpur, Melaka, Johor, Sabah and Sarawak.

Sinar Puncak will establish and develop new business channels, focus on the rapidly growing adventure touring segment and help drive the distribution of Alpinestars groundbreaking Tech-Air active airbag protection technology in Malaysia.

Founded in 1963, Alpinestars today has operational headquarters and major R&D facilities in Los Angeles and Italy, while also having regional offices in Tokyo and Bangkok, for development across Asia.