TVS Motor Company Introduces the TVS Apache RR 310 in Gameloft’s Asphalt 8.

TVS Motor Company, a reputed manufacturer of two-wheelers and three-wheelers globally, announced recently its partnership with Gameloft for brands for Asphalt 8: Airborne featuring its flagship motorcycle, TVS Apache RR 310. It makes TVS Motor the first Indian two-wheeler manufacturer to bring a virtual racing experience of its motorcycle to Gameloft’s Asphalt 8, one of the world’s leading motor racing game. This integration marks TVS Apache’s foray into the world of gaming, extending its commitment to deliver an unparalleled racing experience to its 4.8 million+ customers, online as well as offline. It is in line with the growing interest for gaming amidst the racing enthusiasts and target audience for TVS Apache, making this integration another medium for the company to engage with enthusiasts across the world even when they are off their motorcycles.

The TVS Apache series built out of TVS Racing, is based on the “Track to Road” philosophy. This philosophy manifests itself in each of TVS Apache motorcycles through the best-in- segment performance, technology and unique stye.

Commenting on the partnership, Vimal Sumbly, Head Business – Premium, TVS Motor Company, said, “TVS Motor Company is excited about its partnership with Gameloft for brands, as it brings TVS Apache RR 310 in the popular gaming franchise – Asphalt 8: Airborne. TVS Apache series has been instrumental in flourishing premium motorcycling culture and is a popular brand among motorcycle enthusiasts and the Gen-Z. We are sure that this collaboration with Gameloft will help in increasing the awareness for TVS Apache brand, targeting a new set of audience while engaging online with our customers. With initiatives like these, TVS Apache has become one of the fastest growing brands in its segment, and continues to demonstrate its focus on bringing innovative platforms to connect with the customers.”

Speaking on the integration, Alexandre Tan, SVP Brand Partnerships & Advertising at Gameloft for brands, said, “TVS Motor is a great partner and we are excited that they are joining us for the first time in this new competition. With this new partner, we are thrilled to bring new innovative and exclusive in the game, creating a deeper connection with the TVS Motor brand and the Asphalt franchise community.”

Key highlights:

• As part of this association, gamers across the world can now compete against each other on TVS Motor Company’s flagship motorcycle – the TVS Apache RR 310
• With this new integration, the 4.8 million TVS Apache customers and owners worldwide will get an all-new platform to experience their favourite TVS Apache RR 310 virtually in an exciting setting
• TVS Motor is the first Indian two-wheeler manufacturer to bring its motorcycle to the popular gaming franchise
• Players will discover the new TVS Apache branded booster & billboards and the new TVS Apache World Series Season. In the process, they also stand a chance to win exciting prizes
• TVS Apache customers find keen interest in online gaming, and this association is set to bolster the brand’s awareness and imagery in engaging newer audiences
• The TVS Apache RR 310 integration in Asphalt 8: Airborne can be experienced in Career, Player vs Player and Multiplayer modes