SIME DARBY MOTORS BREAKS GROUND WITH 3-MONTH POP-UP STORE AT 1 UTAMA

Sime Darby Motors is thrilled to announce the opening of its first-ever pop-up store, featuring an impressive line-up of world-class automotive brands under its portfolio, including BMW, MINI, BMW Motorrad, BYD, Hyundai and Ford. This exciting venture marks a significant milestone for Sime Darby Motors, bringing a unique automotive experience to one of the country’s premier shopping destinations.

The pop-up store, which is open to the public for three months from January 1, 2024, to March 31, 2024, is located at Lot G102A, Ground Floor of 1 Utama Shopping Centre (old wing). Visitors can expect an exciting line-up of the latest EV models from BMW, MINI, Motorrad, BYD, and Hyundai. To add to the excitement, the latest models from Ford are also available for viewing.

BMW, a symbol of automotive excellence, is showcasing the BMW iX xDrive40, BMW iX xDrive50 Sport, BMW iX1, and the luxurious all-new BMW i7. These models represent the forefront of electric mobility and luxury, combining performance, sustainability, and opulence.

In addition to the captivating BMW line-up, BMW Motorrad is set to dazzle enthusiasts with the showcase of three exciting models. Explore the future of urban mobility with the BMW CE04, a cutting-edge electric scooter, the BMW C400 GT, a premium midsize scooter that delivers a perfect blend of agility, comfort, and sophisticated styling, or the BMW R9T, which is engineered for riders seeking a perfect balance of performance and classic design.

MINI, known for its iconic design and compact yet powerful vehicles, is showcasing the MINI Electric, a testament to electric driving fun.

Meanwhile, BYD, a pioneer in electric vehicles, is showcasing BYD ATTO 3, BYD DOLPHIN, and the special BYD ATTO 3 Anniversary Edition. Each model reflects BYD’s dedication to innovation and showcases the brand’s evolution in electric mobility.

Visitors can feast their eyes on the latest line-up from Ford at the pop-store as well, including the eagerly anticipated Next-Gen Ford Ranger Raptor, the sophisticated New Ford Ranger Platinum, and the adventurous Next-Gen Ford Everest. These cutting-edge models are not just on display – they are available for visitors to explore and envision as part of their driving future.

Hyundai, on the other hand, takes the stage with its IONIQ 5 and IONIQ 6, the latter featured in Max RWD and Max AWD variants, embodying the brand’s commitment to sustainable mobility and cutting-edge design. These electric models redefine the driving experience with their futuristic features and eco-friendly performance.

Sime Darby Motors is inviting automotive enthusiasts, prospective buyers, and the general public to visit its pop-up store. This is a unique opportunity for everyone to be part of an extraordinary automotive experience. The event is a testament to Sime Darby Motors’ commitment to providing unparalleled automotive experiences and bringing world-class brands closer to its valued customers.

Besides providing a unique opportunity for visitors to witness these extraordinary line-ups of automotive brands, the pop-up store also allows visitors to engage with experts and learn about the innovative technologies that power them. Visitors will have the chance to ask questions and interact with sales representatives and product experts, while experiencing first-hand all the features that make these vehicles stand out in the automotive landscape.

Visitors can also take advantage of exclusive promotions and special offers that are available only at the pop-up store. Whether in the market for a luxury sedan, a sporty compact, an electric vehicle, or a powerful motorcycle, there’s something for everyone.