Royal Enfield strengthens its footprint in Malaysia with the launch of a brand-new store.

Royal Enfield, the global leader in the mid-size motorcycle segment, has consistently worked towards building increased accessibility for consumers into the motorcycling way of life. To further enhance our reach in the Asia Pacific region, Royal Enfield today announced the opening of a new exclusive store in Penang, Malaysia. The store is located at 1681 G1, Jalan Perusahaan, 13600 Perai, Pulau Pinang. The exclusive store will offer greater accessibility for existing and potential customers in Malaysia.

Customers and motorcycle enthusiasts in Malaysia can now experience 122 years of legacy through its complete range of motorcycles, apparel and accessories, all available under one roof at the exclusive store. Along with this, the exclusive store showcases the brand’s philosophy of “Pure Motorcycling” in every aspect of the Royal Enfield ownership experience. The Royal Enfield- Penang Store is located in the heart of the commercial center and will now provide greater accessibility to customers in Penang Island, Kedah & Perak.

Mr. Rewi Hamid Bugo, Chairman of Didi Group mentioned, “We Didi Group are proud to announce that we have achieved 500% growth of Royal Enfield bike registration in 2022. With an intent to further expand our outreach, we have opened our second exclusive store and 5 pop-up stores from the south to the north of Malaysia and Johor Bahru is our upcoming official store in 2023. This will get us even closer to our customers and provide easy access to the brand. We would also like to announce that we are launching a new bike model Hunter 350 on 9th March 2023 and Super Meteor 650 tentatively in July 2023. We are confident that along with Royal Enfield and DIDI Group, we will be able to carve a niche in Malaysia.”

Speaking about the launch of this brand new exclusive store in Malaysia, Mr. Anuj Dua, Head of Business for Asia Pacific, Royal Enfield, said,” Royal Enfield is committed to become the global leader in the mid-size segment and Asia Pacific is of great strategic importance. We have been consistently building greater accessibility for our passionate community and avid riders. Malaysia is one of the high potential markets in Southeast Asia and we have seen a rapid surge in the community of Royal Enfield riders who are subscribing to leisure motorcycling and getting inducted in the Pure motorcycling fold. We have over 1000 proud Royal Enfield owners and a passionate community which is growing by the day. This exclusive brand store and our evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts.”

Royal Enfield will be providing all its motorcycles, services, and Genuine motorcycle accessories under one roof.

About Royal Enfield

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride, a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the all-new Classic 350, Meteor 350 – the easy-cruiser, Interceptor 650 and Continental GT 650 twins, the Himalayan adventure tourer, and the iconic Bullet 350 and Classic 350 singles. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Rider Mania, an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through 1033 large format dealerships and 1038 studio stores in all major cities and towns in India and exports to over 60 countries around the globe. The company’s two state-of-the-art production facilities are located at Oragadam and Vallam Vadagal, near Chennai. Royal Enfield recently invested in two world-class technical centers, in Bruntingthorpe, UK, and Chennai, India, and in 2020 opened its first assembly unit outside India, in Buenos Aires, Argentina. With more than 17% growth year-on-year for the last 5 years and sales in international markets up 96% in 2019-20, Royal Enfield is the leader in the global mid-size motorcycle market.