MICHELIN MALAYSIA UNVEILS THE NEW MICHELIN PRIMACY 5.

Michelin, the world’s leading tire company and manufacturer of life-changing composites and experiences, has recently launched MICHELIN Primacy 5 for passenger cars and crossovers of all engine types, highlighting “Confidence Made to Last” as its tagline. As a significant upgrade to its predecessor, MICHELIN Primacy 4, this new tire comes with key innovations for greater performance and lower environmental impact.

Prichapakorn Dangrojana, Managing Director of Michelin Malaysia, Singapore, and Brunei said: “The new MICHELIN Primacy 5 was developed to meet the evolving demands of modern vehicles, while reducing its environmental impact. Modern vehicles, particularly hybrids and electric vehicles, place increased demands on tires, due to their increased horsepower and higher weight. The tire’s construction has therefore been optimized to handle these demands – with improvements in wear life and rolling resistance contributing to lower running costs, while the sustained wet grip performance ensures safety throughout the tire’s extended life.”

“At Michelin, we are committed to developing and introducing products that truly benefit our customers. With Malaysians’ increasing affinity for larger SUVs as well as the rising popularity of electric vehicles, the MICHELIN Primacy 5 is designed to provide customers with the best value for their everyday journeys, delivering enhanced safety and a quieter driving experience”, added Dangrojana.

The new MICHELIN Primacy 5 boasts new outstanding benefits including:

• Premium Comfort Drive, thanks to a new tread pattern design featuring the MICHELIN Silent Rib Gen-3 technology that significantly reduces vibrations and noise for a smoother, quieter, comfortable[1], and more relaxed driving experience while on the road.

• Excellent Longevity, with 24% more mileage compared to other premium brands[2], due to a 10% increase in void ratio compared to its predecessor, alongside optimized lateral groove edges, which contributes to the longer lasting wet performance. This is combined with MaxTouch technology, which maximizes contact with the road and evenly distributes the forces of acceleration, braking, and cornering. Together, these factors deliver longer tread life without compromising safety – allowing customers to enjoy their adventures over an extended period, while getting the most value out of their tires.

• Safety on Wet Roads for Longer, with 8% (when new) and 13% (when worn) shorter braking distance than other premium brands[3], thanks to Functional Elastomers 3.0 featuring MICHELIN EverGrip and MICHELIN EverTread Technologies that optimize water evacuation, providing excellent wet braking performance — ensuring a secure journey for the drivers and their loved ones.

• EV Compatibility, with a high-performance tread rubber compound that reduces the tire’s rolling resistance[4] by 13% to improve energy consumption — thus, helping to extend the electric vehicle’s battery range.

While making advances on performance, safety and comfort, the MICHELIN Primacy 5 is also more respectful to the environment – in line with the Michelin Group’s ambitious “All Sustainable” strategy. Its rolling resistance[5] is improved by 5%, and its longevity[6] is by 18%, which mean that the tire can be used until the legal tread depth — thus, generating less waste. By design, its environmental footprint has been decreased by 6%[7].

In Malaysia, the MICHELIN Primacy 5 is now available in 25 dimensions from 16 to 19 inches at all Michelin’s authorized tire dealers across the nation. All 18-inch and above tires feature the next-level aesthetic sidewalls with full-ring velvet line.

The recommended retail pricing for the MICHELIN Primacy 5 will start from RM477 to RM1,026.

Additionally, from January 6th to April 9th, 2025, 3 lucky Michelin customers will have the opportunity to drive home a brand-new 2025 Tesla Model Y Facelift when they purchase at least 2 MICHELIN tires of any size from participating Michelin dealerships. Please visit Michelin’s Official Website for full terms and conditions.

[1] Silence and comfort: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, using 225/50R17 on a Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire Testing, Research and Innovation Center, Chachoengsao, Thailand. MICHELIN Primacy 5 (new tire) compared to MICHELIN Primacy 4 and other premium brands. (Silence and comfort – Thanks to the MICHELIN Silent Rib Gen-3 technology).

[2] Longevity: External tests conducted by DEKRA TEST CENTER, on Michelin’s request, using 205/55R16 on Golf VIII-5 doors in July 2024 at DEKRA Test Center, France. MICHELIN Primacy 5 lasted 24% longer than other premium brands in average.

[3] Wet braking performance for new and worn tire: External tests conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, from 80-0 km/h, using 225/50R17 on a Honda Accord e:HEV Y2022 in November 2024 at Automotive and Tire Testing, Research and Innovation Center, Chachoengsao, Thailand. MICHELIN Primacy5 stopped 8% (new tire) and 13% (worn tire) shorter than other premium brands in average. Worn tire means tire buffed on machine to the depth of 2 mm remaining tread depth.

[4] Fuel efficiency – Rolling Resistance tests conducted on machine by Thailand Automotive institute, on Michelin’s request, in November 2024 at Automotive and Tire Testing, Research and Innovation Center, Chachoengsao, Thailand using 255/50 R17.  MICHELIN Primacy 5 has 13% of rolling resistance better than other premium brands in average.

[5] Fuel efficiency- Rolling Resistance tests conducted on machine by TÜV SÜD Product Service, on Michelin’s request, June 2024, on dimension 205/55 R16 91V, comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (94.7%).

[6] Longevity – External tests conducted by DEKRA TEST CENTER, on Michelin’s request, in July 2024, on dimension 235/45 R18 98W&Y on Tesla Model 3 comparing MICHELIN Primacy 5 (100%) versus MICHELIN Primacy 4 (82%).

[7] Environmental footprint & Tire road wear particles: In comparison with MICHELIN Primacy 4. Source : internal tests.