Mercedes-Benz Malaysia today hosted a media and guest event to announce their performance for the whole of 2018.
Kicking off the event, CEO of Mercedes-Benz Malaysia (MBM), Dr. Claus Weidner said “2018 was another successful year in the 15 year-long extraordinary journey for Mercedes-Benz Malaysia and the Mercedes-Benz brand. Our effort to invigorate the brand experience for our increasingly diverse fans have been fruitful and we are happy to retain our position as the number one luxury lifestyle brand. Our great combination of Best Products, Best Service and Best Customer Experience continues to drive the brand’s success and we assure our customers and fans that this will continue to be our focus”.
Commenting on the 2018 performance, Vice President of Sales and Marketing at MBM, Mark Raine said, “We are extremely proud of our history-making performance for 2018. We delivered 13,079 Mercedes-Benz cars to our customers, further cementing our position as the leading premium brand in Malaysia. Our fresh-faced product portfolio with the locally assembled Mercedes-AMG C 43 and GLC 43, and all-new Mercedes-Benz A-Class has succeeded in keeping our fans excited about the brand. Furthermore, we gave the market a taste of the future with the EQ concept last year, We intend to keep the momentum going with more exciting events and products in 2019.”
In 2018, MBM’s performance was spearheaded by the locally produced limousines, which recorded 7,910 units sold. Following closely were the Mercedes-Benz SUVs with 2,613 units sold, particularly by the locally produced Mercedes-Benz GLC 200 and GLC 250. The German marque expects continue positive demand for this segment. The Mercedes-Benz compact cars recorded a total of 1,875 units sold, while the Mercedes-Benz Dream Cars, recorded a total of 662 units sold, a 77% growth for MBM.
Mercedes-Benz Malaysia launched a total of 20 variant models in 2018. Some of the key launches include the locally-assembled Mercedes-AMG C 43, GLC 43, Mercedes-AMG E 53 sedan, E 53 coupe, the new Dream Cars Collection, the new Mercedes-Benz S-Class family, the all-new A-Class and the new generation C-Class.
MBM have also spearheaded engaging activities to match a diverse fan base aligned to its overall Best Customer Experience commitment. Events such as “Urban Hunting x ULTRA Singapore 2018, Mercedes-Benz Fashion Week in Kuala-Lumpur, the Mercedes Trophy and introduction of the AMG Owners Club Malaysia (AOCM) which are aimed at elevating the AMG experience with exclusive access to all things AMG for owners.
The formation of Mercedes-Benz Services Malaysia (MBSM) in 2012, which is the financial arm of MBM, is another success story where four out of every ten Mercedes-Benz vehicles sold is financed by MBSM. An interesting programme introduced in 2018 is the Mercedes-Benz Certified pre-owned vehicle programme. The programme represents the highest quality in used cars from Mercedes-Benz worldwide.
Daimler AG earlier today announced that on a global level Mercedes-Benz sold approximately 2.4 million cars worldwide in 2018, increasing its unit sales by 0.9%, making 2018 the most successful year in terms of sales in the company’s history.
The new sales record in the car division of Daimler AG was driven in particular by the success of Mercedes-Benz in the Asia-Pacific region. Asia-Pacific was identified as the region with the strongest growth in 2018, delivering 943,473 (+7.8%) Mercedes-Benz cars to customers in 2018. Mercedes-Benz Malaysia was one of the few markets in the Asia-Pacific region to have delivered more passenger cars than ever before in a single year.