Ipone Malaysia Raises the Bar for Motorcycle Lubricants in Malaysia.

Specialty Lubricants Trading Sdn Bhd, the official principal of Ipone in Malaysia, has launched the brand’s full range of motorcycle engine oils in newly repackaged, upgraded formulations at a dynamic Japanese-inspired experiential event. Further reinforcing its position as a premium motorcycle lubricant brand under the Motul Group, Ipone Malaysia marked its launch with the announcement of achieving SIRIM certification, ensuring the highest standards of quality and reliability for Malaysian riders.

Renowned for its cutting-edge technology, exceptional performance, and high-quality lubricants developed specifically for motorcycles, the French brand is now poised to further strengthen its presence in Malaysia’s growing two-wheel (2W) market. The launch introduces Ipone’s upgraded formulations, featuring 100% PAO and ester base oils — high-quality Group 4 and Group 5 base oils, the highest grades available in lubricants today. By combining ester with these premium base oils, Ipone delivers superior engine protection, maximum performance, and enhanced efficiency, meeting the needs of daily riders, enthusiasts, and racers who consistently push their machines to the limit.

Product Line-Up: A Visual Journey of Progression and Mastery

Drawing on the Japanese spirit and influence, Ipone’s lubricants are inspired by the world of judo belts, providing a clear visual way to reflect performance levels and diverse riding needs. Complementing this, the manga-inspired packaging adds a vivid, energetic touch, bringing each product tier to life while expressing Ipone’s Japanese DNA and bold brand identity.

• Shogun (Black Belt): For riders who demand the absolute best, offering maximum protection and performance for track days and high-performance street riding.
• Samourai & Katana (Blue Belt): Fully synthetic oils offering premium performance and responsiveness, with durability and protection for spirited daily rides.
• R4000 (Green Belt) & 10.4 (Orange Belt): Semi-synthetic oils that balance protection, performance and value for everyday riders, ideal for commuting, touring, or mixed use.
• M4 (Yellow Belt): Mineral oil designed compatible bikes, workshops, and riders seeking reliable, accessible lubricants that still upholds Ipone’s quality standards.

Each Ipone bottle’s colour and name tells a story of progression and performance, reflecting where riders are on their journey. From yellow to black belt, Ipone offers products that meet riders exactly where they are – and help push them one step further.

Ride dengan Attitude

Ipone’s philosophy, Ride dengan Attitude inspires riders to embrace a distinctive mindset. Every ride becomes an expression of freedom, individuality, and responsibility; every corner represents a choice. Ipone encourages riders to dream fiercely, ride boldly, and live with purpose — making courage, authenticity, and passion a way of life, not just a riding style.

Ravi Shankar, Country General Manager of Specialty Lubricants Trading (Malaysia) Sdn Bhd said, “We are taking Ipone into an exciting new chapter with our enhanced formulations and refreshed packaging. We invite our partners and customers to rediscover a brand built on strong legacy, heritage, and innovation. We are confident that riders will appreciate our immersive brand experience, oil craftsmanship, and uncompromising quality. With distribution now through Specialty Lubricants Trading (Malaysia) Sdn Bhd and our new distribution partner MKA Group, customers can look forward to improved service levels and greater accessibility to Ipone products across Malaysia.”

Yoann Koppe, Chief Business Officer at Motul Asia Pacific added, “At Ipone, true localisation means understanding the unique needs of Malaysian riders and adapting not just our products, but our approach to match their demands. Our brand, built on five core values: Passion, Freedom, Audacity, Premium, and Irreverence. Ipone is designed for riders who Ride with Audace – those who dare to express their personality, push their limits, and expect more from their machines. I’m also proud to share that Ipone has now obtained SIRIM certification, a key milestone that reinforces our commitment to quality and safety, strengthens the trust of our partners and customers, and confirms Malaysia as a priority market for Ipone’s long-term growth.”

The product launch event brought together over 160 participants, including representatives from KPDN, dealers, media, influencers, and staff from both Ipone and MKA Group — Ipone’s newly appointed official distributor in Peninsular Malaysia. Themed around Japanese manga culture to complement the new packaging, the evening featured live caricature sessions, interactive photo walls, DJ performances, and Japanese food stalls, creating an immersive celebration of Japanese culture and Malaysian motorcycle passion.

Zubir bin Hamsa, Director of the Intellectual Property Section at the Ministry of Domestic Trade and Cost of Living (KPDN), shared during the event, “I had the privilege of visiting Ipone in France alongside SIRIM, where I witnessed firsthand the brand’s audit process and strong commitment to quality management. I also met Ipone’s CEO, Sébastien Pernel, and experienced the passion and culture that drive the brand. I wish Ipone Malaysia continued success as they embark on this exciting new chapter.”

A Refreshed Identity and Stronger Rider Engagement

The launch marks a renewed chapter for Ipone in Malaysia, combining brand heritage, product innovation, and cultural experiences to engage both long-standing fans and new riders. Specialty Lubricants Trading (SLT) stands as a trusted and reliable partner, built on responsibility and stability, encouraging distributors and workshop dealers to grow the industry together while deliver quality, performance, and trust to every rider.