Experience the largest, unprecedented showcase at the Mercedes-Benz World!

Step into the world where heritage meets innovation at the Mercedes-Benz World, taking place at KL Base, Sungai Besi from 5 to 7 July 2024.  This immersive and exciting event showcases the complete portfolio of the Mercedes-Benz family – from the latest, fastest to the most luxurious Mercedes-Benz vehicles, ranging from electrified high-tech combustion engine and cutting-edge Electric Vehicles (EV) to Plug-in Hybrid options.

Amanda Zhang, CEO & President of Mercedes-Benz Cars Malaysia, shares, “At Mercedes-Benz, we recognise and celebrate the distinctive preferences of our customers. The Mercedes-Benz World is a demonstration of our commitment to meeting the ever-evolving desires and demands of discerning customers in the automotive industry. By presenting an exquisite array of vehicles, we elevate our customer experience to new heights. Here, we offer customers the flexibility and luxury of choice to select the perfect Mercedes that aligns with their lifestyle needs and aspirations.

The highlight of the event is the premiere of three new high-performance Mercedes-AMG models – the awe-inspiring Mercedes-AMG C 63 S E PERFORMANCE F1 Edition, Mercedes-AMG GLA 45 S 4MATIC+, and the Mercedes-AMG GLB 35 4MATIC. These models represent the pinnacle of precision engineering and innovation that define the Mercedes-AMG family, catering to the most sophisticated enthusiasts who value speed and superior driving dynamics.

Mercedes-Benz presents an expanded range of its fully electric and plug-in hybrid cars, underscored by the cutting-edge EQ area equipped with the latest charging solutions. This section not only demonstrates Mercedes-Benz’s dedication to green mobility, but also educates visitors on the advanced technologies and advantages of EVs, displaying leading models like the EQA, EQB, EQC, EQE and the flagship EQS.

“Our pursuit to build the world’s most desirable cars has been the driving force behind our success as a luxury brand. The Mercedes-Benz World is a celebration of this pursuit. Our leading-edge EVs and modern solutions highlight our influential role in the ongoing mobility shift. We firmly believe that digital and sustainable innovations will be the key drivers of desire in the future of individual mobility,” added Zhang.

The new vehicles at the Mercedes-Benz World

Mercedes-AMG C 63 S E PERFORMANCE F1 Edition

The new Mercedes-AMG C 63 S E PERFORMANCE F1 Edition combines know-how from Formula 1™ and brings the state-of-the-art technologies from motorsports to Malaysia. This sports car with an electric motor and AMG high-performance battery on the rear axle combines a superior system of output of 500kW (680hp) with impressive driving dynamics and high efficiency. As the world’s most powerful four-cylinder engine with an output per litre of 176kW (238hp), this makes the Mercedes-AMG C 63 S E PERRFORMANCE, a real game changer in the 55-year history of AMG. The “F1 Edition” features the exclusive and striking MANUFAKTUR alpine grey solid paint finish with a spectacular exterior design with colour gradient and large AMG logo. Red trim lines on the sides, front and rear aprons add further colour accents. Inside, passengers are greeted to the exclusive F1 Edition badge and specific F1 Edition floor mats and F1 logo. The Mercedes-AMG C 63 S E PERFORMANCE (F1 Edition) is priced at MYR 958,888 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance. Vehicle delivery to commence from August 2024 onwards.

Mercedes-AMG GLA 45 4MATIC+

With 310 kW (421 hp) of output, the Mercedes-AMG GLA 45 S 4MATIC+ has a powerful engine. The compact SUV sprints from 0 to 100 km/h in 4.3 seconds. Mercedes-AMG is upgrading its compact Performance SUV with visual and technical innovations for the exterior and interior. The distinguishing feature of the Mercedes-AMG exterior is the newly shaped front apron and the AMG crest on the bonnet. The new light signature for the MULTIBEAM LED headlights and the LED rear lights adds subtle visual accents. The interior features the latest generation of the AMG Performance steering wheel in Nappa leather / MICROCUT microfibre. The vehicle also comes with dual 10.25-inch displays and with its new AMG-specific screen design and extended range of functions, the MBUX infotainment system is even more powerful than before. The Mercedes-AMG GLA 45 S 4MATIC+ is priced at MYR 539,888 (including 10% ST) for Peninsular Malaysia. Price is on the road, without insurance. Vehicle delivery to commence from August 2024 onwards.

Mercedes-AMG GLB 35 4MATIC

The Mercedes-AMG GLB 35 4MATIC is fitted with the belt-driven starter generator (RSG) and an additional 48-volt on-board power supply. The second-generation RSG functions as a mild hybrid. The 225 kW (306hp) output of the agile, high-torque 2.0 liter 4-cylinder turbo engine is distributed to all four wheels via the AMG SPEEDSHIFT DCT 8G transmission and the AMG Performance 4MATIC all-wheel drive. This performance vehicle is able to achieve an acceleration of 0 to 100 km/h in 5.5 seconds and a top speed of 250 km/h. The newly styled front apron with Mercedes-AMG logo and the light signatures at the front and rear make a strong visual statement. The MULTIBEAM LED headlights with Adaptive Highbeam Assist Plus and LED rear lights increase visibility especially at night. In the cabin, the latest generation of the AMG Performance steering wheel in Nappa leather is included with AMG steering wheel buttons. The MBUX infotainment system is also state-of-the-art, with an AMG-specific screen design and expanded functions. The Mercedes-AMG GLB 35 4MATIC is priced at MYR 418,888 (including 10% ST) for Peninsular Malaysia.  Vehicle delivery to commence from August 2024 onwards.

About the Mercedes-Benz World

The Mercedes-Benz World is open to the public from 5 to 7 July at KL Base, Sungai Besi, from 10 am to 6 pm daily. Join us at Mercedes-Benz World as we open our doors and entire lineup to you. From AMG to all-electric. Sedan to SUV. Indulge in test drives, driving challenges and an exclusive preview of the new AMG models.

Mercedes-Benz extensive line up showcases 30 models across all vehicle segment which includes the following newly launched models:

• Mercedes-Benz GLA 250 4MATIC
• Mercedes-Benz GLB 250 4MATIC
• Mercedes-Benz C 350 e
• Mercedes-AMG A 35 4MATIC
• Mercedes-AMG GLA 35 4MATIC
• Mercedes-AMG C 43 4MATIC
• Mercedes-Benz EQE 350+
• Mercedes-Benz EQE 350+ SUV

Also present is the iconic Benz Patent Motor Car – the world’s first automobile. Making its debut in 1886 and powered by a single horsepower, it changed human mobility forever. Crafted entirely by hand, every component is meticulously produced and assembled, rendering each model a distinct masterpiece.

Enjoy exclusive on-ground offers when you book your Mercedes-Benz and experience three full days of exciting activities for all ages, including rock climbing, slalom driving and more.

The vibrant festival also offers exclusive test drive opportunities across Mercedes-Benz’s diverse portfolio. Whether it is the compact elegance of the A-Class, the grandeur of the GLS SUV or the innovative electric EQ line-up, guests can personally experience immersive Mercedes moments, along the superior performance and comfort that Mercedes-Benz vehicles are renowned for. Interactive displays and expert insights will further allow attendees to explore the unique features of each vehicle and gain a deeper appreciation for the brand’s rich heritage and ongoing commitment to innovation.