Continental is Awarded as Mercedes-Benz Preferred Partner in APAC

Continental Tires is awarded the Mercedes-Benz AG Preferred Partner status in Malaysia, valid from September 2023 to August 2025.  As a preferred partner, Continental receives access to central order and sales tools linking to Mercedes-Benz AG’s network and a direct online platform to fulfil orders. Joint promotions and customer events are also introduced to benefit and elevate the in-store retail experience for car owners. This distinction underlines Continental’s commitment in putting its customers at the center of its focus and outperforming the industry with customer-centric solutions and operational excellence.

“Our customers ambitions are our driving force”, says Dalibor Kalina, Head of Business Area Replacement Tires APAC, “Being awarded as the preferred partner by a renowned premium car manufacturer demonstrates our outstanding technological capabilities and dedication to support our customers in achieving their business goals.”

Continental is well-positioned to create closer and joint synergies with all its customers to provide best-fit products and services in tire after-sales. Continental supplies MO (Mercedes Original) product lines that are tailored for the stringent requirements and highest standards set to best fit each vehicle model, with zero compromise on safety. In support of this partnership, the German premium tyre manufacturer is committed to work closely with the customer’s retail channels to meet aftermarket demand and supply the subsequent tire changes needed throughout the life of those vehicles.

Best-Fit Solutions for Better Growth Together

Continental is one of Mercedes Benz’s top partners worldwide for the OE-Tyres as well as tire replacement business, equipping the whole range of the car manufacturer’s portfolio, from A- to GLS-Class, fitting tires such as SportContact 6, EcoContact 6, EcoContact 6Q, PremiumContact 6, and SportContact 7.

Operational Excellence for Greater Retail Success

Globally and across Asia-Pacific markets, Continental and its customers share the same commitment to provide the car owners with outstanding consumer experience. This involves not only by providing rich choices of tire portfolio, but also ensuring stable supply and agile logistics. Mr. Kalina remarks, “Continental will continue to dedicate our tire business expertise to grow this partnership and look forward to our joint success in the Asia-Pacific region.”