Boon Siew Honda and iMotorbike Partner to Make Motorcycle Trade-ins Easier for Malaysian Riders

Boon Siew Honda Sdn. Bhd. (“BSH” or “the Company”) today signed a Memorandum of Agreement (“Agreement”) with iMotorbike World Sdn. Bhd. (“iMotorbike”) at its Sales Headquarters in Kota Damansara, formalising an arrangement to connect pre-owned motorcycle markets.

a more organised path from one motorcycle to the next

Under the collaboration, riders considering a new Honda motorcycle will have an additional option to trade in their existing motorcycles. The partnership brings together Boon Siew Honda’s strength in the motorcycle market through its dealer network with iMotorbike’s expertise in the pre-owned motorcycle market, connecting both sides of the motorcycle ownership journey. This combined approach gives riders greater clarity and confidence when transitioning from their existing motorcycle to their next Honda ride.

building the full ownership journey

“Owning motorcycles do not begin and end with the purchase. Riders move through different stages of their lives, and their motorcycle preference may change over time. By collaborating with iMotorbike, we are offering a more organised transition for riders, and we are bringing our dealers with us.” Kunitomo Asano, Managing Director & CEO of Boon Siew Honda.

Trade-in should be a natural part of owning a motorbike. By pairing iMotorbike’s expertise in valuation inspection and pre-owned resale with BSH’s dealer network, we are giving riders a transparent, hassle-free way to move to their next Honda, and unlocking more value from the motorcycles already on Malaysia’s roads” – Gil Carmo, Co-Founder and Chief Executive Officer of iMotorbike.

The collaboration brings together Boon Siew Honda’s dealer network and iMotorbike’s pre-owned motorcycle expertise to strengthen the connection between Malaysia’s new and used motorcycle markets, creating a more seamless trade-in journey for riders. For more information, please visit Honda BigWing, Honda Impian X or iMotorbike dealership near you.