AVETA MALAYSIA LAUNCHES RANGER MAX EXPLORER, MALAYSIA’S FIRST ADVENTURE CUB

Aveta Malaysia Sdn Bhd, the manufacturer, assembler and distributor of Aveta motorcycles, has launched the much-awaited Ranger Max Explorer, the first adventure cub in Malaysia.

Designed for both on-road and off-road riding, the versatile and rugged Aveta Ranger Max Explorer with its unique modern retro-styling screams fun and adventure from the get-go.

Available in two striking colours – Sierra Yellow and Forest Green, the Ranger Max Explorer retails at RM6,988, excluding insurance and road tax. The bike comes with a two-year or 20,000km warranty, whichever comes first.

This first-of-its kind bike in Malaysia is powered by a fuel-efficient 127cc air-cooled four-stroke SOHC engine with a maximum power output of 7.5kW and maximum torque of 10.5Nm matched to a smooth-shifting 4-speed dual-clutch transmission (DCT).  Stopping power comes from dual-piston front disc brakes and rear drum brakes.

The Ranger Max Explorer features a specially engineered double T-bone frame which is a patented design specifically for the models which results in a lightweight but strong frame for exceptional stability and handling. The bike is perfect for leisurely road trips and yet fully capable of taking on unpaved trails to hidden fishing spots and camping sites.

The Ranger Max Explorer’s many well-thought-out features serve dual purposes. Its high handlebars, low seat height of 760mm, 180mm ground clearance and thoughtful footpeg placement offer maximum comfort whether sitting down or standing up. The EEV-rated bike’s large 8.5-litre fuel tank, the first of its size in this category, caters to longer journeys with the long front and dual gas-charged rear shock absorbers soaking up all the bumps for a comfortable ride.

The Ranger Max Explorer’s blend of retro styling and modern elements such as its distinctive round headlamp, unique integrated rear tail and indicator lights, round digital LED speedometer, classic side mirrors, multi-spoke rims and rugged partially-exposed, powder-coated frame endows it with a bold and timeless look that stands out from the crowd.

According to Steven Lim, Group Managing Director, Aveta Malaysia, the introduction of the  Ranger Max Explorer was in response to market demand after the overwhelming success of the Ranger 110 moped, which defied all expectations to sell more than 10,000 units since its launch in 2021.

“Despite hardly any marketing or promotion, we were pleasantly surprised to see the Ranger 110 gain a cult following with so many avid bikers customising and transforming the moped to suit their needs.

We believe the new Ranger Max Explorer, with its more powerful engine and better features,  is an even better bike for outdoor pursuits that many Malaysians have taken to after the pandemic. As a brand, we are pivoting from being just another supplier of daily use bikes.  We want Aveta to be synonymous with unique lifestyle bikes that redefine boundaries and offer endless adventure and fun at affordable price points,” he said.

Aveta is also investing in boosting its sales and aftersales support network to strengthen consumer confidence in the brand.

The company has concurrently launched the Aveta Care on Wheels programme comprising a pick-up truck and three bikes to attend to customers in Peninsular Malaysia.  It is also collaborating with motorcycle workshops to set up 30 Aveta Authorised Service Corners all over the country by end of 2024 to cater to the growing number of Aveta bikes on the road.  In addition, 10 spare parts stockists will also be appointed in Peninsular Malaysia, Sabah and Sarawak to ensure easy availability.

In conjunction with the launch, Aveta will be launching a three-month “Time to Explore” campaign from 1 January 2024 to encourage Ranger Max Explorer customers to explore and share their adventures with the bikes along with the hashtags #Aveta #TimetoExplore #RangerMaxExplore. The top 20 winners will be rewarded with a 2-day 1-night convoy and camping trip.

Sales of the Aveta Ranger Max Explorer adventure cub will officially commence on 11 December 2023. The first 500 customers will receive an exclusive T-shirt. For more information about Aveta motorcycles in Malaysia, please go to www.aveta.com.my.