Sime Motors Launches BYD Mansion Macalister, Strengthens the BYD Brand in Malaysia

BYD Malaysia and Sime Motors, the official distributor of BYD cars in Malaysia, continue to strengthen the electric vehicle ownership experience for customers across the country. With a nationwide network of more than 43 showrooms and over 25 dedicated aftersales centres, alongside continuous investment in local talent and service excellence, both partners are ensuring that Malaysian EV owners enjoy a seamless, confident ownership experience in every key region.

The latest milestone in this journey is the official opening of BYD Mansion Macalister in the heart of George Town, Penang. A meticulously restored heritage property transformed into the brand’s northern flagship showroom. It blends local culture with modern EV innovation to create a premium customer experience. The official launch was graced by the presence of YAB Tuan Chow Kon Yeow, Chief Minister of Penang, and YB H’ng Mooi Lye, Penang State Executive Councillor for Local Government and Town & Country Planning. The occasion also celebrated the 5,000th BYD owner in the northern region, reflecting the growing confidence in electric mobility beyond the Klang Valley.

Liu Xueliang, Vice President of BYD Co., Ltd and General Manager of BYD Asia Pacific Auto Sales Division, said, “Our commitment to Malaysia reflects BYD’s global vision of making sustainable mobility accessible to all. We continue to channel our technological innovations and research capabilities into this market because we believe in Malaysia’s electric future. Our continuous investment in upskilling local talent in EV technologies and bringing in the latest technology and products to Malaysia also demonstrates our long-term promise to the nation. BYD Mansion Macalister serves as a premier embodiment of this vision, seamlessly blending world-class innovation with a deep respect for local heritage.”

Jeffrey Gan, Managing Director, Southeast Asia, Sime Motors, said, “Our commitment to Malaysia is measured in the trust our customers place in us every day. We are building a local network that ensures every BYD owner enjoys seamless, reassuring support for the lifetime of their vehicle. With more than 30 aftersales centres and an elite team of Malaysia’s own certified technicians and service advisors, we are elevating the standards of automotive care. Integrated showroom hubs like BYD Mansion Macalister offer consultation, care, and charging under one roof, ensuring we deliver a premium customer experience.”

Located in a beautifully restored landmark, the BYD Mansion Macalister is designed to be more than just any showroom. It features dedicated consultation lounges, integrated digital touchpoints, and personalised customer spaces, allowing visitors to explore BYD’s full electric vehicle lineup in a warm, welcoming environment. The integrated service centre and charging hub further enhance the ownership experience, making EV ownership more convenient and reassuring for customers in the northern region.

Beyond infrastructure, BYD Malaysia and Sime Motors continue to invest in people through ongoing training programmes for technicians, sales advisors, and aftersales professionals. This ensures Malaysian customers benefit from globally certified EV expertise and high-quality support close to home.

In conjunction with the official launch of BYD Mansion Macalister in Penang, BYD Sime Motors organised a media road trip from BYD Ara Damansara to BYD Mansion Macalister. The 360-kilometre journey demonstrated the performance, comfort and long-distance capability of a range of BYD electric vehicles. Traversed highways and scenic routes with culturally immersive stops, illustrating the confidence-inspiring BYD drive that more than 5,000 owners in the northern region alone have now chosen.

As EV adoption continues to grow nationwide, BYD Sime Motors remains focused on delivering reliable customer care through accessible aftersales support, continuous training of frontline teams, and strong service readiness. Supported by a 95% aftersales parts fill rate, customers can enjoy faster support and a smoother ownership experience, reflecting the brand’s commitment in putting customers first.