Michelin Malaysia Strengthens Commitment to All-Sustainable Growth through Innovation.

Michelin Malaysia, one of the world’s leading tire companies, yesterday unveils updates to its ever-growing portfolio, as well as its latest business direction for the Malaysian market. The business direction aims to innovate for a better life in motion, promoting an all-sustainable approach and optimizing performance, while continuing to deliver long-lasting products and unique experiences – exemplifying Michelin’s commitment to innovation both on the road and beyond here in Malaysia.

Managing Director of Michelin Malaysia, Singapore, and Brunei, Prichapakorn Dangrojana said, “Looking back at 2023, Michelin’s success in meeting the expectations of our valued customers and partners was truly remarkable. We understand that mobility extends far beyond just cars in Malaysia, which is why we are committed to continuously push boundaries and deliver value that transcends the road, enriching lives in motion and beyond. As Michelin continues to invest in the Malaysian market, we look forward to providing more than just tires; we’re delivering innovation, sustainability, and performance, all tailored to meet the diverse needs of our Malaysian customers.”

Growing to meet mobility demands.

The year 2023 marked a remarkable performance for the Group, with operating income reaching an all-time high of €3.57 billion (US$3.85 billion). This achievement was supported by a strong mix, improved operating performance, and the lagged price effect from 2022. In Malaysia, the premium mix impact is particularly significant, with the 18” and above rim segment in Passenger Cars doubling in size over the past five years, reflecting the trend of SUV growth in Malaysia.

In a bid to bolster Michelin’s presence and accessibility, the number of TYREPLUS outlets, MICHELIN Expert Centre and distribution centers expanded to 211 locations in Malaysia, ensuring consumers across the nation have convenient access to its high-quality products.

Furthermore, Michelin expanded its product offerings by introducing VELO (bicycle) tires to the Malaysian market in 2023 – aiming to revolutionise the riding experience for cyclists across the nation. Each tire is intricately designed for long-lasting safety, durability, and performance.

Innovation made to last, for every journey.

At the core of Michelin’s global All-Sustainable approach, with ‘People, Profit, and Planet’ as guiding principles to be achieved by 2030, Michelin continues to ensure that each innovated product is people-centric, value-creating, and sustainable in 2024.

“Innovation is our key differentiator in all markets, including tires, connected mobility solutions, and high-tech materials. Michelin Malaysia aims to drive differentiation both operationally and environmentally to meet the standards of our shared global goals. Globally, the company is focusing on tire excellence and pioneering solutions for a wide range of industries such as construction, aeronautics, low-carbon energy, and healthcare,” emphasised Dangrojana.

In line with this commitment, Michelin also places a strong emphasis on caring for its people, investing in upskilling initiatives to empower its workforce and our communities. While maintaining a focus on profitability, Michelin ensures that its people remain a priority, striking balance between financial success and employee welfare.

Driving forward the electric future.

In Malaysia, the increasing demand for electric vehicles (EVs) is evident, bolstering Michelin’s readiness for the EV surge. Michelin affirms that their tires have always been EV-ready, equipped with their inherent advanced tire technology to provide the best value for money proposition.

Given the instantaneous torque of electric motors and the weight of the battery, tires tend to wear out faster on EVs compared to internal combustion vehicles. Michelin tires are engineered to offer a significant advantage in terms of lifespan over those of its competitors.

Michelin has a proven track record of excellence in meeting the performance requirements of electric vehicles, including factors like rolling resistance, long-term performance, load capacity, and quiet operation. As a result, Michelin tires provide electric vehicle owners with the optimal balance of performance and value for money.